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Advertising
and Marketing Consulting
The proper design and execution of advertising campaigns are
an essential part of making any marketing effort successful. Swell has
the resources to bring our clients' advertising efforts together in an
orchestrated manner, boosting brand position and creating desired response.
Swell often works with clients to build overall company and
product marketing strategies as well as to design tactical programs to
meet core objectives. From corporate identity to web presence to sales
material to multi-media advertising campaigns, Swell focuses on effective,
cost-efficient marketing communications that support corporate and product
goals.
Sales Consulting
It is not uncommon for companies with well established brands
to falter due to the faulty make-up of its sales channel or the inability
for the sales force to execute on plans. Swell has tremendous expertise
in the evaluation and subsequent determination as to the most effective
design and implementation requirements for a productive sales channel.
Additionally, Swell can provide sales education, compensation design,
sales presentation training, and overall team building exercises designed
to enhance corporate wide performance.
E-Marketing
Swell is well versed in the development of e-marketing strategies
including revenue oriented web strategies, ECRM programs, and e-commerce
opportunities. Swell excels at providing the means for revenue streams
for web properties through advertising sales, affiliate program development,
and other direct income opportunities.
In addition to consulting services, Swell can provide hands-on
advertising sales, affiliate relationship management, business development
and CRM related activities.
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