Proven Search Engine Optimization

Second Tier Link Building

If you think that linking to pages that link to you is purely a spam concept, think again.  Second tier link building is a valid and useful concept if it is used correctly and you avoid the pitfalls that led so many websites to be punished for their “link wheel” approach when Google finally caught […]

Link Valuation is Important for SEO Strategies

“Link building” is a term we are all familiar with but which does not really describe the activity it names.  Link building is far more than just creating a bunch of links to something that will drive up your search engine ratings.  It also involves the thought processes that lead to valid and valuable links […]