Google Changes Algorithm to Include More Domains
The chatter about Google’s recent algorithm update might have been apocryphal, but the company finally confirmed that it has indeed made changes meant to allow for more domain results in its SERPs. The changes were initially confirmed when spam fighter Matt Cutts tweeted: “Just fyi, we rolled out a small algo change this week that improves […]
Blogging Your Way To Fortune – Successful Tips For Business Owners
Blogging has never been easy, but with the surge in popularity of blogs, it has become a competitive game. According to Pingdom, at the end of 2011 there were 70 million WordPress blogs, 39 million Tumblr blogs, and 555 million total websites. Even assuming that half of these blogs are microsites or network-specific, that means […]
Google Becoming Competitive in Social Media
The social media playground is being run by the big kids now. With SM playing an ever-larger role in consumer sight, companies are scurrying to install innovation to draw new users. Recent numbers tell the story: Tumblr, Instagram, and Pinterest, all one-time “small fry,” now draw 55 million, 50 million, and 12 million users, respectively. […]
Getting More Comments on Your Posts
We all know we need high-quality content and a “call to action” to inspire readers. What if you still do not get the number of responses to your blog or articles that you would like? User comments are a great way to add content to your pages and may help you with your freshness score. […]
Google Algorithm Updates for Penguin
Just talking about Penguin updates gives some people a frightened look these days, ever since the one-two shot with Panda and Penguin updates in 2011 and 2012. Nobody knows for sure exactly which algorithms Google changed, but the effects are clear for anyone who cares to look. Like Pluto, we establish the existence of Penguin’s […]
Good Links vs. Bad Links: What is the Difference?
One thing that a good SEO firm in Orange County understands is links. Unfortunately, some SEO marketing has focused on volume instead of quality in links, and this means that there are some very poor linking strategies out there that Penguin and Panda have recently targeted. Understanding negative SEO can help you be a better […]
Fix Those Broken Links with Creative Tips
Jon Cooper of SEO Book has some creative tips for how you can use blogrolls to fix broken links. We are all aware of those pesky 404 error messages, but often we are not sure of an easy, global way to fix the problem. For very large websites, moving through each page searching for broken […]
Facebook Marketing Not All That Different
Facebook made waves when it launched search advertising for the first time this week. Facebook had been promising a unique departure from the search advertising mainstream, and it seems they delivered on that promise. Despite the anticipation, many were disappointed to find that the new advertising scheme is not all that much different from other […]
Escaping the Panda Havoc
The Panda is loose and creating havoc. On February 25, 2011, Google released its version of the anti-content-farm software that went on to take out legitimate websites, as well. Webmasters have been scrambling to fix problems associated with duplicate content and other issues raised by the Panda release. However, Google provided guidance to those who […]
Adding Authorship Tagging and Images Requires Proper Markup
Google has long supported the ability for authors to add authorship tagging to web pages to aid in author recognition and add interest to your search results. Unfortunately, website managers do not always use this feature to its full ability. Only one out of five results have an authorship image. How can you ensure that […]