Too Much Information in the Age of SEO
It cannot be denied that we hit the information age not long ago, but some are debating if we’ve hit the age of too much information. Data can be described as basically anything, which means it feels like everything, which means trying to discover what you want to know about on the Internet can sometimes […]
What You Need to Know About Google Link Warnings
Google caused a bit of a stir recently when they sent warnings alerting that “bad links” might lead to loss in rankings and traffic. Unfortunately, the warnings may have caused more problems than the links themselves. In order to understand the confusion, here is an abbreviated and annotated timeline of Google’s messages and the responses […]
SEO-Friendly URL Syntax
Your URL structure affects more than just your page’s “look.” It can also hurt your rankings and keep your page off the best search index. This hurts your business by causing your clients and customers to be unable to find you. Much of this has to do with your content management systems. Some CMS platforms […]
Your Infographics Can Still Count
Earlier this week, Matt Cutts talked about devaluing infographics. This is not surprising given Google’s stance on content and link issues. However, the statement set the world abuzz with speculation. We all know that spam analysis is not an exact science, so many are hoping Google will be unable to carry out its threat. This […]
United States Senate Asks for Help From Web Communities
The US Senate Committee on Commerce, Science & Transportation has asked major United States search engine operators to examine how moving services are using search results to try “bait-and-switch” tactics on potential victims. The committee found that customers who use search engines to locate moving companies are often subjected to the same tactics: they are […]
Will Google Give Your Website An A+?
It is not impossible to find out what Google’s guidelines are for human web page rating as opposed to algorithmic rating–in fact, you can read their manual if you want to know the facts. However, it helps to break these ideas down to help you understand them. Google has a history of following relatively predictable […]
Understanding Google Indexing
Google seems eerily good at understanding language these days, but it is not because the search engine is growing a brain. Semantic searches have become ever-more sophisticated, and Google is “learning” how language is put together. Understanding how semantics affects Google’s search capacities is something that will benefit you as you construct search query terms […]
Tools to Speed Up Your Link Building
Face it–no one really likes link building. It is composed of a number of repetitive tasks that can become boring if you have a large-scale project to finish. While humanistic scaling works well as an approach strategy, there is always going to be one inescapable fact: You have to do the work. This means prospecting, […]
TOFU Marketing Campaigns
With updates like Panda and Penguin, search engine algorithms are entering a new era. Link building is still important, but the shift in focus to high-quality content has many webmasters scratching their heads. What used to seem so simple is now a complex arrangement of marketing strategies and few people seem to have simple answers […]
Trending Keywords: One Key to Success
It is difficult, but not impossible, to do some predictive work on trending keywords. One crucial task is to predict keyword volume, which, according to SEOMoz, you can do before the data appears in AdWords (PPC), Bing, or any other search engine. Predictive keyword research is an advanced technique, so it pays to learn the […]