BACK TO BASICS: What Are Keywords, and Why Do They Matter?

Keywords are a foundational part of Internet marketing, but some of us may have lost sight of their purpose.  Knowing why keywords matter will help you utilize them more effectively in your Internet marketing strategies. What Are Keywords? Keywords are single words or phrases that are incorporated into text and information in a subtle, natural […]

Using SEO Keywords

If you have any type of online presence you have no doubt heard of SEO. SEO stands for search engine optimization, and it is the process of drawing people to your website. When a web surfer goes online and uses keywords that are connected to your business, you want to make sure that your website […]

How Can I Optimize My Keywords and What is Keyword Research?

We’re honing in on keywords for this article because where content is king, keywords are golden. Keyword research drives a huge amount of search engine behavior, as it’s the bread and butter of how to observe what people are searching for and how. Certain search phrases and terms are going to attract different kinds of […]

Trending Keywords: One Key to Success

It is difficult, but not impossible, to do some predictive work on trending keywords.  One crucial task is to predict keyword volume, which, according to SEOMoz, you can do before the data appears in AdWords (PPC), Bing, or any other search engine.  Predictive keyword research is an advanced technique, so it pays to learn the […]