60 Seconds – Things That Happen On Internet Every Sixty Seconds [Infographic]
What Kinds of Data Do Search Engines Collect?
Our company is in a constant state of analyzing, measuring, collecting and studying the practice and progress of search engines to better serve our customers. By looking at a site’s statistics created from our specialized tools, we can track clicks, links, ranking and more to create a customized action list on what direction to take […]
Using SEO Keywords
If you have any type of online presence you have no doubt heard of SEO. SEO stands for search engine optimization, and it is the process of drawing people to your website. When a web surfer goes online and uses keywords that are connected to your business, you want to make sure that your website […]
Evergreen Content
You want to make sure that your website has great content. Working with content masters, like Orange County SEO is one way to make that happen, but even without their help you can have a website with content that is amazing. There is more to great content than writing about the latest and greatest in […]
How Can I Optimize My Keywords and What is Keyword Research?
We’re honing in on keywords for this article because where content is king, keywords are golden. Keyword research drives a huge amount of search engine behavior, as it’s the bread and butter of how to observe what people are searching for and how. Certain search phrases and terms are going to attract different kinds of […]
How Can I Help Search Engines Find My Site?
Search engines do their best to find what is popular and relevant to a user’s search. This means that there is a bloodthirsty, knock-down, drag-out fight among websites to be at the top of a search engine’s list. The best rankings are the ones that gain the best visibility and traffic. This is why it […]
Too Much Information in the Age of SEO
It cannot be denied that we hit the information age not long ago, but some are debating if we’ve hit the age of too much information. Data can be described as basically anything, which means it feels like everything, which means trying to discover what you want to know about on the Internet can sometimes […]
The Role of Search Marketers in Sales
As a search marketer, you may not have thought about how much control you have over various aspects of your company’s marketing strategy. Practically, however, you are in the driver’s seat. You sell your creativity through your use of strategies with one goal in mind—to get more customers into the fold. The better you are […]
Bending to the Winds of Google Change
According to Matt Cutts, we will all be “jarring and julting for a while” as Google continues to update its SEO standards. Rank may be the holy grail of SEO development, but it continues to be just as elusive as Arthur’s golden cup for many. Even if we do find it, there is no guarantee […]
Google Algorithm Updates for Penguin
Just talking about Penguin updates gives some people a frightened look these days, ever since the one-two shot with Panda and Penguin updates in 2011 and 2012. Nobody knows for sure exactly which algorithms Google changed, but the effects are clear for anyone who cares to look. Like Pluto, we establish the existence of Penguin’s […]