What Kinds of Data Do Search Engines Collect?
Our company is in a constant state of analyzing, measuring, collecting and studying the practice and progress of search engines to better serve our customers. By looking at a site’s statistics created from our specialized tools, we can track clicks, links, ranking and more to create a customized action list on what direction to take […]
How Can I Optimize My Keywords and What is Keyword Research?
We’re honing in on keywords for this article because where content is king, keywords are golden. Keyword research drives a huge amount of search engine behavior, as it’s the bread and butter of how to observe what people are searching for and how. Certain search phrases and terms are going to attract different kinds of […]
How Can I Help Search Engines Find My Site?
Search engines do their best to find what is popular and relevant to a user’s search. This means that there is a bloodthirsty, knock-down, drag-out fight among websites to be at the top of a search engine’s list. The best rankings are the ones that gain the best visibility and traffic. This is why it […]
Too Much Information in the Age of SEO
It cannot be denied that we hit the information age not long ago, but some are debating if we’ve hit the age of too much information. Data can be described as basically anything, which means it feels like everything, which means trying to discover what you want to know about on the Internet can sometimes […]
TOFU Marketing Campaigns
With updates like Panda and Penguin, search engine algorithms are entering a new era. Link building is still important, but the shift in focus to high-quality content has many webmasters scratching their heads. What used to seem so simple is now a complex arrangement of marketing strategies and few people seem to have simple answers […]
Email Drives Sales, Not Social Media
With all the emphasis on social media marketing (SMM) and its place in the marketing world, there are those who will probably clutch their heads and howl if they are told that social media is not the driving force behind sales. However, a new study from Forrester called “The Purchase Path of Online Buyers in […]
Government Data is Useful in Marketing
Government organizations are under a different set of pressures than the private sector. The movement toward transparency has caused many agencies to release vast amounts of data that was previous difficult to find. Currently, 16 nations are involved in open data initiatives, and numerous private organizations are also publishing data sets. This data is free […]
Adding Authorship Tagging and Images Requires Proper Markup
Google has long supported the ability for authors to add authorship tagging to web pages to aid in author recognition and add interest to your search results. Unfortunately, website managers do not always use this feature to its full ability. Only one out of five results have an authorship image. How can you ensure that […]
Why You Need Local SEO
Unless you sell products only online, you need to have all of your Internet marketing focused on your local area. This is going to help more clients find you and make all of your marketing efforts totally worth it. It really doesn’t matter what type of business you run. People use the Internet to search […]
The SEO Break Down
Yes, it is true that in order to have a website that will work for you, you have to utilize smart SEO, excellent web design, local search marketing, link building, and social media marketing. In fact, there is so much that you need to do in order to have a successful website that it can […]