What Exactly is SEO

Unless you have been hiding under a rock for the last five years, you’ve probably heard the term SEO thrown around a lot in reference to creating website traffic. SEO, which stands for search engine optimization, is the process of optimizing your website in order to bring traffic to you.  When done properly, SEO should […]

Best Link Building Strategy: Quality Content

Smart web marketers and SEO experts work hard to build a solid link building strategy. Without great link building, achieving higher rankings in major search engines is going to be tough.  The problem is that there are plenty of ways to do link building wrong.  This can cause your website to be flagged by major […]

Does Your Site Need Paid Search Marketing?

The acronym SEM stands for search engine marketing, but it actually refers to much more than how you are marketing your website.  Often these three little letters refer to paid search marketing.  The reality is that both paid search marketing and search engine marketing are really connected to search engine optimization (SEO). There are two […]