Proven Search Engine Optimization

How Search Engine Optimization Trumps Other Forms of Outreach

Remember how once upon a time you might have a question, but you’d just have to wait and remember that question when you were near the shelf of encyclopedias, or a good friend whose brain seemed to resemble a set of encyclopedias? We are no longer in the past, search engines are now how people […]

How Can I Help Search Engines Find My Site?

Search engines do their best to find what is popular and relevant to a user’s search. This means that there is a bloodthirsty, knock-down, drag-out fight among websites to be at the top of a search engine’s list. The best rankings are the ones that gain the best visibility and traffic. This is why it […]

It All Comes Down To the Basics . . . Sort Of

It is hard to find advice that allows you to create searchable content that passes Google’s rigorous new standards.  Some of what you hear is contradictory, and a great deal is seasoned with “maybes” or “don’t knows.”  The fact is that professional SEO managers are unsure exactly how the new trends in Google will affect […]