The Role of Search Marketers in Sales
As a search marketer, you may not have thought about how much control you have over various aspects of your company’s marketing strategy. Practically, however, you are in the driver’s seat. You sell your creativity through your use of strategies with one goal in mind—to get more customers into the fold. The better you are […]
The Fancy Is The Newest “Hot Spot”
With a name like The Fancy, the more masculine among us may dismiss this newest hotspot as a “girly” site. However, it is becoming the latest in a series of amalgamation websites to combine the best of some popular and climbing web interest sites—Pinterest, Love with Food, Groupon, and a host of others. Best of […]
Speed Up Your Website With These Tips
With tips from YouMoz, webmasters can make their websites faster and more streamlined. Check out these tips and learn how you can speed things up on your website easily and quickly. Orange County SEO can give you professional advice on how to speed up your website and on many other aspects of website management. We […]
Semantic Searches Take on New Dimension
A “semantic search” is a term that has been in use for some time, but today’s semantic searches have different implications for SEO managers and webmasters. This developing technology has a definite impact on targeted advertising, so it pays to brush up on your knowledge about the history and development of semantic technology as a […]
Second Tier Link Building
If you think that linking to pages that link to you is purely a spam concept, think again. Second tier link building is a valid and useful concept if it is used correctly and you avoid the pitfalls that led so many websites to be punished for their “link wheel” approach when Google finally caught […]
Search Marketers Say Google Changes and Mobile Searches Impact Business
In a recent survey, 90 percent of search marketers stated that Google’s algorithm changes have a significant impact on them, and 90 percent also say that the rise of mobile devices and local area searches are impacting the way they do business. The survey was part of the SEMPO State of Search Marketing Report 2012 […]
Retweets Can Happen With the Right Approach
Having their content retweeted is a rush for most people. It speaks to our human need to be recognized and have our words or images shared. However, many people have begun to realize that Twitter can be a powerful tool for marketing, so they try to manage tweets and retweets with a goal in mind. […]
Email Drives Sales, Not Social Media
With all the emphasis on social media marketing (SMM) and its place in the marketing world, there are those who will probably clutch their heads and howl if they are told that social media is not the driving force behind sales. However, a new study from Forrester called “The Purchase Path of Online Buyers in […]
Remember The Human Element At Google
The release of Google’s Panda algorithm update had webmaster scrambling to comply with robot-driven search parameters. However, those same webmasters have tended to forget the human factor: Google uses a human search quality rating system to contribute to web page ratings. While the bots handle the majority of the work, Google’s humans have also been […]
Questions to Ask About Optimizing Content
Have you ever wondered why it is so important to optimize content? Of course, we all know we want our web pages to do well, but have you thought about what really goes into making a great webpage? Unfortunately, many webmasters and web site owners never really thing about why they are told to optimize, […]