Cheap Perfume Does Not Translate Into Lasting Sales
In a recent article by Todd Mintz, he compared what some bloggers are doing to the cheap perfume his wife used to discourage the cat from clawing the carpet. When he jokingly asked her why she didn’t use the perfume herself, her reply was that the strong scent just didn’t last. This has application to […]
It All Comes Down To the Basics . . . Sort Of
It is hard to find advice that allows you to create searchable content that passes Google’s rigorous new standards. Some of what you hear is contradictory, and a great deal is seasoned with “maybes” or “don’t knows.” The fact is that professional SEO managers are unsure exactly how the new trends in Google will affect […]
How to Rank on YouTube
You want to be involved in all aspects of social media, and this includes YouTube. Every month, YouTube received over 800 million individual visits, and shows off over 3 billion hours of video. How can you use this powerhouse to further your video marketing strategy? Here are some useful tips to get noticed on YouTube. […]
Can You Outsmart Google’s Algorithms?
The argument continues to rage over whether an SEO strategy exists that can outwit Google’s algorithms. SEO companies in Orange County are taking a close look at Google’s Penguin update and other updates that have occurred in the past year, trying to answer this perennial question. Bruce Clay recently gave some insight into Google’s policies, […]
Grow Your Twitter Account with Followerwonk
Social media is a must-have tool for SEOs. SEOmoz PRO members can now take advantage of a new free program to manage social accounts outreach and add value to your growing presence in the SM world. The name of this amazing program? Followerwonk! Followerwonk allows you to search for specific users, make comparisons in user […]
Site Architecture Can Harm Your SEO Strategy
If your site architecture is wrong for your SEO strategy, you are not going to see the ROI you expect. This may seem simple, but many SEO managers tend to ignore site architecture as a key piece of the SEO puzzle. By getting your site architecture in line with your objectives, you will not only […]
Government Data is Useful in Marketing
Government organizations are under a different set of pressures than the private sector. The movement toward transparency has caused many agencies to release vast amounts of data that was previous difficult to find. Currently, 16 nations are involved in open data initiatives, and numerous private organizations are also publishing data sets. This data is free […]
Google Remarketing Can Get Your Customers Back
If you have ever had a client disappear from your radar after engaging on your site, you know that you can spend countless hours trying to figure out why it happened. Instead of gnawing on your proverbial nails, however, there is something pro-active you can do to stay engaged or reattract those customers: Google remarketing. […]
Bending to the Winds of Google Change
According to Matt Cutts, we will all be “jarring and julting for a while” as Google continues to update its SEO standards. Rank may be the holy grail of SEO development, but it continues to be just as elusive as Arthur’s golden cup for many. Even if we do find it, there is no guarantee […]
Google Improves Canonical Tags
In 2009, Google released support for a rel=“canonical” tag, later adopted by Yahoo and Bing, so that webmasters could specify a preferred URL. In 2011, Google also released an HTTP Header that webmasters could use to direct users to non-text/non-HTML files such as PDF files. An Orange County SEO expert who wants an easy way […]