Online Testing Essentials for Websites
10 Easy Mistakes That Will Make You Fail with Google Adwords
To add the above image to your website, please copy and paste the code below. <a href=”http://www.swellmarketing.com/wp-content/uploads/2012/12/pay-per-click-ppc-adwords-infographics.jpg”><img src=”http://www.swellmarketing.com/wp-content/uploads/2012/12/pay-per-click-ppc-adwords-infographics.jpg” alt=”10 Easy Mistakes That Will Make You Fail with Google Adwords” width=”450″ border=”0″ /></a><br />10 Easy Mistakes That Will Make You Fail with Google Adwords:<a href=”http://www.swellmarketing.com/wp-content/uploads/2012/12/pay-per-click-ppc-adwords-infographics.jpg”>10 Easy Mistakes That Will Make You Fail with Google Adwords</a> […]
Your PPC Campaign Is Only As Good As The Weakest Link
According to the infographic, a good PPC ad campaign is only as good as its weakest link, much like a stereo system. The final output of your stereo system will only be as good as the cheapest or weakest component. Similarly, one weak link in your ad campaign brings down the quality of the entire […]
High Performance PPC: How to Use Landing Pages for Higher Conversions & Lower Cost-Per-Click
What Are The Best First Steps in Google Adwords?
Google Remarketing Can Get Your Customers Back
If you have ever had a client disappear from your radar after engaging on your site, you know that you can spend countless hours trying to figure out why it happened. Instead of gnawing on your proverbial nails, however, there is something pro-active you can do to stay engaged or reattract those customers: Google remarketing. […]
Facebook Marketing Not All That Different
Facebook made waves when it launched search advertising for the first time this week. Facebook had been promising a unique departure from the search advertising mainstream, and it seems they delivered on that promise. Despite the anticipation, many were disappointed to find that the new advertising scheme is not all that much different from other […]
Does Your Site Need Paid Search Marketing?
The acronym SEM stands for search engine marketing, but it actually refers to much more than how you are marketing your website. Often these three little letters refer to paid search marketing. The reality is that both paid search marketing and search engine marketing are really connected to search engine optimization (SEO). There are two […]