Pay Per Click (PPC) Management Services
Do you need more leads.. and more sales.. immediately?
Pay per click (PPC), or “paid search” marketing, is the fastest and most immediate way of getting targeted visitors to your website. Unlike search engine optimization (SEO), a PPC advertising campaign can send you instant traffic. Sometimes overnight.
You need leads and sales to grow your business.. We understand that you may need this NOW. So, we created a custom platform that allows you get traffic from PPC instantly.
How it Works
1) Keyword Research – we determined what keywords your potential customers are using to search for your products or services.
2) Ad Creation – we create custom ads for each keyword, specifically targeting the users search query, capturing them and sending them to your website.
3) Website Traffic – your target audience visits your website and becomes your customer.
These advertisements are placed on different search engines and websites to get qualified traffic to your website. This is an extremely powerful and effective way to grow your business, now. Not in 6 months.. Right now.
There is a lot more involved in our process and management techniques (detailed below), but in respect to Google and other Search Engines, this means an instant ranking for your top keywords that are potentially moneymakers for your business. PPC provides business owners with the opportunity to start generating leads from the moment an Adwords campaign is launched.
“We are so happy with the PPC campaign, it literally boosted sales immediately. Orange County SEO delivered exactly what they promised..”
- Heather Askinosie, EnergyMuse.com
Your PPC campaign must be managed properly, otherwise it can quickly use up your entire PPC marketing budget without delivering a significant return on your investment (ROI). Our team of professionals will make sure your pay-per-click campaign is a precisely budgeted and profitable turn-key operation for your business.
You might be tempted to run your own PPC campaigns based on your idea of what keywords might work for your industry, however this is risky. We have over 10 years of experience running PPC ads, across dozens of industries. We see so many business owners destroy their entire marketing budget with little or no results. Let us help you maximize your results. Your time is valuable, and you’re business needs your attention. You might not have the time to develop and manage complicated online marketing campaigns properly.
Our experts can help. We possess the expertise and tools necessary to run a profitable PPC ad campaign. Our strategy involves:
Stage 1 – PPC Set Up:
- Establishing specific goals and initial expectations
- Comprehensive Keyword research & finalization
- Competition Analysis
- Implementing and building comprehensive negative keyword listing
- Building and designing correct campaigns for search and content network advertising
- Campaign creation
- Ad group creation
- Writing adverts and selecting landing pages
- Configuring max Cost Per Click (CPC)
- Usage of budgeting tools as needed
- A/B Ad Copy Testing
- Establishing geographical targeting and correct ad timing
- Configuration of analytics for conversion data
- Report of changes, covering keywords, advert text, costs
Stage 2 – PPC Management:
- Dedicated account executive for ideas, concerns and questions
- Website consulting and continued business
- Ongoing pay-per-click development strategy
- Continuous platform updates in order to reflect ongoing changes in strategy
- Continuous bid and position observing to accomplish desired results
- Keyword performance analysis that’s ongoing, deletions and additions
- Ongoing ad copy testing and analysis
- Ongoing conversion tracking analysis
- In-depth pay-per-click reporting and analysis
- Protection of trademark infringement
- Work to boost volume and reduce spending.
- Getting higher click through rates
- Improving quality scores and increasing conversion rates
Benefits of Pay Per Click Advertising
Why should you choose Internet marketing over more traditional forms of advertising? Here are some benefits of PPC advertising that you won’t find anywhere else:
- Our PPC division will run your campaign for a fraction of what it costs to advertise in the Yellow Pages.
- We can customize daily budgets, time of day, ad position and campaign length for your ads to make sure that you are not spending more than you need to.
- Just because your office is closed for the night, your advertisement will not stop working. You dictate when the ad will run so you can reach your customers no matter what time of day they search for you.
- Our PPC division will analyze your keywords and determine how your audience is searching for your business. That way, you have the power to reach anyone with an Internet connection that searches for your keywords, no matter where they are!
- We monitor your PPC ad campaign and make adjustments as needed to produce results. We track the click through and conversion rates over the life of the campaign to determine which keywords are working and which are not. With an effective PPC strategy, you will soon see an increase of traffic and profits.
With our PPC advertising services, your target audience will find you easily. With more visitors to your site, your company will be able to increase sales and leads with no trouble at all!