Orange County SEO™ Blog
Your Path To Better Landing Page Optimization
Landing pages are what your visitors see when they visit your site. They are your ambassadors to the public and as such should be at their very best. Good landing pages draw customers in, while bad ones can send them running.
There are many components to a good landing page, and combining information about landing pages into infographics makes it easier to understand the components at a glance.
Here are the 12 important points from this infographic:
- Use only one page per source. Mixing too much information makes a landing page “busy” and throws potential customers off.
- Use A/B testing. Do not assume your page works well; test it for yourself.
- Be sure your ad message matches your ad. Nothing is more frustrating for customers than to land on a page that has little or nothing to do with the link they clicked.
- Consider context of use. Rather than static images, upload videos or pictures of your product in use.
- Use videos to increase conversion. People tend to trust videos of the product more because they can actually see it being used.
- Use directional cues. Point to your call to action with visual cues such as arrows or other symbols.
- Consider the balance of data vs. conversion. The longer and more personal your data entry forms, the more customers drop out. Do you really need all that information or is there a better way to obtain it? One way to avoid the red-tape syndrome is to get information in stages as customers perform more intensive activities. Casual visitors can fill out one form while buyers fill out additional information.
- Edit ruthlessly. Do not be afraid to tear out worthless or non-working parts of your page and replace them with better content. If you are unsure about your content, consult an expert for copywriting assistance.
- Enable social sharing. Putting up Facebook pages, Pinterest boards, LinkedIn profiles, and Twitter buttons give you instant–and free–advertising. Social media is quickly becoming a huge marketing strategy so take advantage of these platforms and their ability to reach millions of potential customers.
- Create trust with social proof. People believe testimonials from other satisfied customers.
- Remember that one page has one purpose. If you need another page for a different aspect of your product or a different product altogether, create it–do not try to cram too much into one page. This helps keep visitors focused on the end goal—conversion.
- Do not forget post-conversion marketing. Invite clients to join you on Facebook, tell their friends for a discount, and offer other post-conversion opportunities. This is key to generating return visits and building brand loyalty.
The experts at Orange County SEO can help you optimize your landing pages to give you the best possible results for your business’s website. Contact Orange County SEO today to find out how we can help you build great landing pages to promote your business and turn your browsers into paying customers.
SEO Strategy Trends
Occupy SEO! This infographic discusses some of the trends in SEO strategy. Read More »
Googles Panda Update Effects on SEO – One Year Later
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In 2011, Google released its Panda “update.” This software shook the SEO world to its foundation, designed as it is to sift unacceptable content and lower the scores of those websites found guilty of spam SEO and other no-nos. The software was named for its creator at Google.
One year later, many SEO strategists are still unsure what drives Panda’s filtering process or what algorithms are used to determine quality of content. Panda was designed to target “content farms,” sites where many writers contributed low- or poor-quality web content to generate search keywords.
Therefore, those who want to avoid Panda’s clutches must use high-quality, relevant content on their sites. There have been millions of words written on the subject, but they all boil down to one thing: it is getting harder and harder to “cheat” your way into good SEO results by robotic linking strategies or black-hat SEO.
In the old days, if you wanted to raise your rankings, it was fairly simple to do provided you were willing to pay for the privilege. Link farms sold wholesale content and links to businesses and would point to your website from anything from a shoe catalog site to a boating site, no matter what you were selling. It was a cheap, simple way to drive your website up in the rankings, but there were inherent problems with these strategies.
Customers got tired of pop-up ads and links that went nowhere they wanted to go from the sites they visited. In response, Google began to rank web pages based not on the number of visitors but on the quality of the site, including the links that pointed to it from other places.
This move represented a fundamental change in SEO strategy, and SEO experts scrambled to learn the new rules of the game. Ultimately, all of the changes represented by Panda and its future updates boiled down to one thing: you must have quality content and relevant links in order to win Google’s approval. After all, Google is recognized as the primary search engine in the world, so it has a reputation to protect. When you search Google for a keyword, the company wants you to land on pages that make you say, “Yes, that’s exactly what I was looking for.”
Looking at this from the other end of the spectrum, as a business owner with a website you have a responsibility to advertise yourself honestly. If you have good, original content with relevant links from trusted sites pointing to you, you will probably never receive the dreaded Google censure. On the other hand, if you take shortcuts, you are probably going to get burned.
The experts at Orange County SEO understand the realities of advertising in today’s Internet market and can help you tailor your website, links and other media to meet these demands. If you are searching for an experienced Orange County SEO company please contact us today to receive a free quote. Call us at 949-494-0007.
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